Modern commercial space display design

Author: Ren Zhongquan
Publisher:
Publish Date: 2004-01-01
Features: The environment created by commercial display design is a major factor in urban landscapes. A variety of commercial centers, supermarkets, specialty stores, restaurants, business bars, nightclubs, and more serve as the forefront of commodity exchange, meeting human consumption needs, and experiencing the commodity economy. Their dazzling and densely packed characteristics, composed of form, color, atmosphere, and light, create pleasant spaces suitable for all human sensory functions. This book includes five chapters: Chapter 1 introduces the principles of modern commercial space display design, including authenticity, a sense of the times and national style, environmental concepts, and intuitive aesthetic effects. Chapter 2 covers the fundamentals of modern commercial display design, including: 1. Repetition and Gradation; 2. Symmetry and Balance; 3. Harmony and Contrast (Unity and Variation); 4. Proportion and Scale; 5. Rhythm and Cadence. Chapter 3 explores the principles of modern commercial space display design. Chapter 4 discusses modern exterior space design. Chapter 5 covers modern interior space design. The book is richly illustrated, vivid, and highly practical.