New Rules -- Winning Strategies for the Post-Industrial Society

Author: Kotter
Publisher:
Publish Date: 1997-01-01
Features: Every discipline has classics, and business is no exception. To provide management capabilities and survive in a competitive market, managers must read the fundamental classics. Classics are timeless because they don’t yield immediate results but possess enduring vitality. Generally, things that can be called classics may seem dull at first, but the longer you read them, the deeper your understanding becomes, making them a lifelong source of benefit and endless joy. This book not only covers a series of significant changes in the business world, involves controversial figures, and surprising career paths that many find astonishing, but also analyzes and explores the powerful economic driving forces behind these phenomena. Twenty years ago, no one predicted that competition and globalization would become key factors influencing the career development of the Class of 1974 graduates. This economic shift changed the nature of management, the paths to career success, the structure and function of organizations, as well as salary levels, among other things. The central theme of this book is about the personal experiences of these 115 MBA graduates during this period and how many of them successfully leveraged these changes.