Principles of Chain Management: Chain Management Book Series

Author: Zhang Yeqing
Publisher:
Publish Date: 2003-01-01
Features: Chain operation is a widely adopted business and service industry management system in today's society. Currently, the development of the international chain industry is trending towards large-scale, globalization, and specialization. The industry scope is becoming increasingly broad, presenting a vast development prospect. Chain operation has a history of over a decade in China, and most enterprises have now entered the stage of scale expansion. Since joining the WTO, many large foreign supermarket companies have successively entered China, intensifying competition among enterprises. This book provides a detailed discussion on the development history, essence, and characteristics of chain operation, its basic models, organizational structure design, and main management systems. It also incorporates successful cases of chain enterprises both domestically and internationally, with a focus on analyzing four types of business formats: chain supermarkets, convenience stores, specialty stores, and department stores. Based on the current market environment faced by China's chain industry, the book proposes strategies for further developing chain operation. It is believed that this book can serve as a reference for readers to understand chain operation and as a valuable tool for chain enterprises to enhance their market competitiveness and achieve internationalization and modernization in circulation.