Basic Marketing - Student Edition

Author: USA
Publisher:
Publish Date: 2001-05-01
Features: "Principles of Marketing," the first edition, is a representative work of American marketing entering the stage of marketing management. The case studies in the book are extremely successful and outstanding. The book includes two types of cases: 7 special video cases that focus on inspiring readers' thinking, and 35 suggested cases filled with suspense, making you unable to resist discussing and sharing opinions. It pioneered the world's university teaching and training methods. The book is also a super electronic textbook that can be read and studied online. At the same time, the accompanying software package provides simple methods for teaching. This book is suitable for reference use by students of relevant universities and colleges.