Secrets of Sponsorship -- Wang Jianzhong's Big Talk on Sponsorship: Wang Jianzhong's Big Talk on Sponsorship

Author: Wang Jianzhong
Publisher:
Publish Date: 2004-01-01
Features: A new textbook for cultural agents, a new reference book for the advertising and media industry.——A must-read for securing sponsorships. Securing sponsorships has become an industry within the cultural field, with millions of professionals nationwide. Sponsorship studies——guide you through this door. Wang Jianzhong——speaks from personal experience about securing sponsorships. Sponsorship knowledge is not born out of whim or creation out of thin air; any vibrant creation is rooted in rich practical experience. Since the reform and opening-up, China’s sponsorship activities have grown in scale, with millions of professionals and influence extending beyond borders. Wang Jianzhong is undoubtedly one of the most successful among them. With a background as a military personnel, sailor, political and ideological worker, and cultural agent, his path has been winding, filled with both sweetness and bitterness, and he possesses extensive practical experience. Everyone knows that securing sponsorships is a field rich in knowledge, and it wasn’t just Wang Jianzhong who thought of writing a book about it. But while others failed to do so, Wang succeeded. This again proves his foresight, creativity, and extraordinary efficiency.
“Spring wind blows without chill.” Throughout the book, it is grand and well-structured, with many fresh, witty, and vivid examples and principles. The lively and humorous writing style makes it feel like a chat with an old friend over a cup of tea, clearly making it a successful book. Of course, this doesn’t mean the book is flawless or entirely mature. From the perspective of talent studies, immaturity is not necessarily a bad thing—any new thing or new talent will have flaws, and their vitality often coexists with immaturity—excessive perfection and maturity may be a sign of decline. May sponsorship studies and the sponsorship industry take bold steps toward the future in China.