The Mystery of Public Service Advertising

Author: Zhang Mingxin
Publisher:
Publish Date: 2004-01-01
Features: The modern sense of public service advertising emerged in the United States in the 1940s. Due to the continuous development of large-scale industrial production, a series of social problems were triggered. To appeal to society and attract public attention and response, public service advertising emerged as a powerful tool. "Public service" means "benefiting the public," which refers to promoting the well-being of society and the masses. Public service advertising, in the form of advertising, spreads and promotes social justice and ethics; it instills and cultivates public awareness and humanistic spirit in the public. Regardless of the past, present, or future, public service advertising remains an eternal theme. This is a specialized book on the classified research of public service advertising. It delves into the history, connotation, characteristics, and functions of public service advertising; meticulously analyzes the content, creativity, expression, and dissemination of public service advertising, and reviews and evaluates classic works.