Tomorrow will you still buy me: Full Resource Marketing in the Digital Economy Era: Full Resource Marketing in the Digital Economy Era

Author: Wu Shixiong
Publisher:
Publish Date: 2004-01-01
Features:
He – made Intel boom in China!
He – shares with you decades of marketing management experience worth billions of dollars!
He – will tell you: in the digital economy era where advertising and price cutting fail, how to find customers, win them, and retain them? How to keep the ever-changing emerging consumer base buying from you tomorrow? (Wu Shixiong, a Chinese marketing master who once served as the Director of Marketing Development in Intel Asia-Pacific, entered the mainland Chinese market in the early 1990s and successfully led the marketing efforts for the Pentium processor. Of course, it wasn’t just Intel—within the book, you’ll also see the success stories of global companies like Procter & Gamble, Motorola, Dell, Samsung, and Master Kong in China. Wu Shixiong possesses an international perspective and offers profound and unique insights into the Chinese market. With China’s entry into the WTO, the increasingly complex competitive environment, the continuous integration of digital elements into various products, and the rapid growth of the new digital generation of consumers, traditional marketing has been hit by unprecedented challenges. How to gain consumer loyalty? How to make marketing more effective? The key lies in whether you have a scientific marketing management concept and mechanism. This book will tell you:
1. The pitfalls of traditional marketing models in the digital economy era.
2. How to tailor marketing strategies for the Chinese market.
3. How to build brands in the digital economy era.
4. How to win the loyalty of the new digital generation of consumers.
5. How to establish a full-resource marketing management platform.
This book is not only a for corporate managers but also a practical guide for professionals working in marketing and sales. At the same time, it holds significant guidance value for those involved in marketing and sales-related fields.