Commercial and Home Software Industry (Harvard Business School Case Study Selections): Harvard Business School Case Study Selections

Author: A. McCormack
Publisher:
Publish Date: 2003-08-01
Features: Software is the core of the information industry, a key industry related to national economy, and also one of the fastest-growing and most competitive sectors. The innovation of business philosophy, frequent technological changes, fluctuation of market demands, and rapid spread of globalization are vividly reflected in both commercial and consumer software industries. This case collection helps us understand the challenges faced by today's representative enterprises—such as Microsoft, Oracle, and Adobe Systems—in this highly competitive field, how they implement decision-making and continuous development, and ultimately achieve success. This case collection is suitable for decision-makers, business management personnel, human resource development practitioners, as well as teaching staff and graduate students in the field of management.