Core Business: The Way to Long-Term Success: The Way to Long-Term Success

Author: Theodore B. Keeney
Publisher:
Publish Date: 2004-01-01
Features: This book provides us with rich practical lessons in business management, which are structured around four key themes: the success in the 21st century comes from core operations, the success in the 21st century comes from a spirit of innovation, the success in the 21st century comes from globalized operations, and the success in the 21st century comes from the spirit of overcoming challenges. Theodore B. Keeney and Al Ries have analyzed 21 companies that are expected to succeed in the 21st century using four hard metrics (revenue growth, profit growth, market value growth, and global growth) and four soft metrics (marketing innovation, technological innovation, the intensity of core operations, and future prospects). They reveal the secrets of their success and the lessons that other companies can learn from. The two authors provide insightful answers to three important questions that leaders, managers, and every business professional must address when planning for the future: What are the fundamental elements that ensure success in the 21st century? Which companies are the best examples of these qualities? How can we learn from their examples and benefit from them?