Tsingtao Centennial Strategy: The Chinese Business Wisdom of a Centennial International Brand

Author: Zhou Xibing (Compiler)
Publisher:
Publish Date: 2005-01-01
Features: Through in-depth investigation and detailed data analysis, the author of this book elaborates on the historical journey of Tsingtao Brewery's century-long development, with a focus on analyzing the operational strategies, brand strategy adjustments, and internal management reforms during its transformations over the past 30 years.