Hamlet's Marketing Questions: Advertisements for Reference

Author: Lin Chenglü
Publisher:
Publish Date: 1998-08-01
Features: This book includes topics such as Who Writes the History of Marketing and Communication in Taiwan, Entering a New Marketing Era with New Perspectives, Braniff Airlines Finally Ended Up Stripped Bare, Tilling the Green Land with Database Marketing, and Lescon Misjudged the Trend and Painfully Lost the Throne.