Brand Capital

Author: Chen Le, Jiang Haijun, Jiang Junjie (editors)
Publisher:
Publish Date: 2002-01-01
Features: Committed to innovation, it will impact an individual's quality from the bottom up; Committed to embracing new trends, it will help drive the economic and social development of human society. This book elaborates on brand building, operational strategies, and the immense wealth they bring from various perspectives, and also specifically discusses several brands with unlimited business opportunities in the new era, such as: green brands, real estate brands, etc.