How to Develop a Business Plan

Author: (American) Tiffany, Peterson, translated by Chen Jingmei
Publisher:
Publishing Date: 2000-06-01
Features: This book is an outstanding work on business management theory. The authors use the framework of the process of formulating corporate plans to provide a comprehensive theoretical introduction and analysis of various aspects of corporate strategic management. Through vivid and detailed business case studies, they reveal the principles of business management, offering valuable insights and warnings. The book combines theory with practice, drawing on rich material and offering unique insights. Its simple yet lively language makes complex business management theories and methods accessible and easy to understand. It is suitable for both teaching and training, as well as for self-study by business managers. The authors use the framework of the process of formulating corporate plans to provide a comprehensive theoretical introduction and analysis of various aspects of corporate strategic management, and through business case studies, reveal the principles of business management.