Operations and Management of Media Groups: The Success Formula of Singapore Press Holdings

Author: Yuan Zhou
Publisher:
Publish Date: 2003-09-01
Features: "The Business and Management of Media Groups: The Success Story of Mediacorp Singapore": How did Mediacorp Singapore, a media group with an annual revenue of 1 billion SGD (approximately 5 billion RMB), establish itself in a city-state of over 600 square kilometers and a population of over 4 million? How did the Singaporean government ensure that media remained in local hands through legal means? How can strict regulations coexist with a thriving press? How did the Singaporean government cultivate a cooperative relationship with the media? How do media groups balance national interests and corporate interests? How do newspaper groups venture into television? How do they transition to multimedia convergence? How do media groups operate in the stock market? How do they attract and retain top domestic and international talent? A book written for media professionals, managers, researchers, and others interested in the development of domestic and international media. This book introduces the success story of Mediacorp Singapore, discusses the rise of Southeast Asia's media giant, and explores the business and management of Mediacorp Singapore, as well as its philosophy on newspaper operations.