The Advertising Master Ogilvy - An Unpublished Selection

Author: [USA] David Ogilvy
Publisher:
Publish Date: 2003-01-01
Features: This book collects private letters and memos written by the author to his partners over the years. The content is divided into six parts: Early Years, Notes, Memos, and Letters; Lists; Speeches and Reports; Management Principles and Corporate Culture; Leadership – The Forgotten Element of Management, etc. It also includes David Ogilvy's biography.