Author: Zhou Yunjin, Huang Guihong
Publisher:
Publish Date: 2001-04-01
Features: This book is divided into 9 chapters, covering content such as: The 21st Century, A Brand New Marketing World; Customer Relationship Management Bringing Strategic Advantages; The True Gold Mine: Customer Databases; Comprehensively Expanding Customer Relationships and Value, etc.
Marketing Insight: Customer Relationship Management
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