Author: Wang Haizhong Compiler
Publisher:
Publish Date: 2002-02-01
Features: The ambition of Western, European, and Japanese enterprises is the inexhaustible driving force behind their global expansion. Now, it is the time for Chinese enterprises to show courage and take the difficult steps forward. This book includes: Global Marketing Landscape, Globalization Thinking / Localization Action, Global Product Secrets, New Generation Global Brand Rules, Effective Global Promotion, and Establishing a Global Distribution Network.
Global Marketing: Rules, Guidelines, Cases
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