Win without fighting

Author: Gao Jianhua
Publisher:
Publish Date: 2001-03-01
Features: This book brings some inspiration and thought-provoking questions to Chinese entrepreneurs and professional managers. It is a very practical book. As a professional manager, studying it will help you think more clearly, act more decisively, and operate more stably. This book perfectly combines practicality and thoughtfulness. Its unique perspective, systematic structure, and clear explanations give a refreshing sense of enlightenment. It is believed that this book will be highly valuable for marketing managers and senior corporate executives. The book is divided into four parts: An Overview of the Market Economy and Marketing, Establishing Corporate Strategy and Competitive Advantage, Strategic and Tactical Marketing, and Long-Term Planning and Sustainable Development.