Practical China Television: Market-oriented Operations of Television Media in the 21st Century

Author: Li Lintao, Wang Jianxin
Publisher:
Publishing Time: Not available
Features: This book starts from the practical operation of television media, targeting the needs of television media management, and provides a detailed and comprehensive introduction to many practical and useful operational methods and approaches. Such as financial management in television media operations, investment project evaluation, and performance analysis in television media management.