Management Master Analysis: Harvard Classic Transformation Cases

Author: [USA] Michael Beer
Publisher:
Publish Date: 2004-01-01
Features: Organizational change may be the most discussed and widely believed term in the American corporate world today, but it is also one of the most difficult to understand terms. This can be confirmed by the following numbers: almost two-thirds of changes fail, and these changes result in significant human and economic losses. Due to the lack of guiding examples of transformation, many underperforming large companies are often struggling to find the necessary guidance on how to choose strategies that can lead them to sustainable success. This book is a case study of organizational change, introducing many insights from two masters in the field of organizational change and identifying the factors that change agents must consider when selecting strategies that satisfy shareholder interests while developing the organization's long-term capabilities.