Strategic Management

Author: Brouwer
Publisher:
Publish Date: 2004-09-01
Features: This book consists of two parts. The conceptual part provides a comprehensive and well-structured strategic model diagram. Around this diagram, the author argues a set of strategic management models with rigorous logical reasoning. Its unique feature lies in consistently placing managers at the center of the research, analyzing corporate and company strategies from a managerial perspective. Through this, you will learn: the key role of management thinking in strategic formation and implementation; the importance of change and the necessity of dynamically considering strategic management; the significance of organizational learning. As an excellent textbook on strategic management, this book is suitable for undergraduate and graduate teaching, as well as for reference by a broad range of business managers and leaders at all levels.