Out of place

Author: Wang Ruiji
Publisher:
Publish Date: 2003-10-01
Features: "Eco-friendly TV," "Interactive TV," "Variable Frequency Air Conditioner," "Digital Refrigerator"
Why can Hisense repeatedly come up with innovative products? "Breaking away from the norm" allows Hisense to no longer maneuver in the same circle as the industry leaders but instead "establish its own mountain" and "build its own portal." Only in this way can the stereotype of having only one dominant player in an industry be broken, can it break through the, and can it "stand out" in today's highly homogenized product market. This book, based on the positioning of several of Hisense's classic successful products, elaborates on the reasons for breaking away from the norm, the methods of doing so, and the implementation strategies, as well as other commercial approaches and fundamental connotations.