Brand Management and Control for Small and Medium-sized Enterprises

Author: Tuwei Culture Compiler
Publisher:
Publish Date: 2001-10-01
Features: This book elaborates on the basic theoretical knowledge of brand management and control for small and medium-sized enterprises, lists a large number of highly practical strategies and techniques, and offers suggestions on how Chinese small and medium-sized enterprises can establish their own well-known brands in the 21st century.