Author: Xia Jun (Compiler)
Publisher:
Publish Date: 2000-08-01
Features: This book provides an introduction to direct marketing. It analyzes the basic concepts, strategic planning, target markets, offer planning, and research and experimentation in direct marketing; various media or channels of direct marketing, including database marketing, direct mail marketing, catalog marketing, telemarketing, and direct response print media.
Direct Marketing Principles and Practices
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