Author: Tian Tongsheng
Publisher:
Publish Date: 2001-08-01
Features: The author provides a 360-degree panoramic introduction to the CRM concept, CRM vendors, consulting companies, integrators, and the domestic market situation from a unique perspective, and offers his own views on the implementation of CRM in China.
The Chinese Path in Customer Relationship Management: Building 21st Century Core Competitiveness through Customer Relationship Management
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