Marketing Wisdom: The Latest Strategies and Tactics for Global Marketers

Author: Chang Hu compiled and edited
Publisher:
Publishing Time: 2002-10-01
Features: This book is divided into six parts: Wisdom of Communication, Wisdom of Adaptation, Wisdom of Business Management, Wisdom of Competition, Wisdom of Negotiation, and Wisdom of Transcendence. Through the detailed elaboration of these six parts, it showcases the strategic wisdom and skillful application of successful marketing professionals in every aspect of their work.