China Direct Selling Operating Model: The Most Influential Direct Selling Operating Guidance Textbook in China

Author: Wang Yi
Publisher:
Publish Date: 2004-12-01
Features: Regarding the issue of direct selling stores, I believe that in China, direct selling will need to continue combining the store-based model with the employment of sales representatives for a long time. It is impossible to do without stores. When we joined the World Trade Organization, it took a lot of effort to write those words—"sales without fixed locations," not "sales without stores."—Long Yongtu, Secretary-General of the Boao Forum for Asia
This book is divided into three parts: Direct Selling Operational Models, Direct Selling Company Operations, and the Establishment of Direct Selling Stores. Based on the legislation of the direct selling industry in China, it rationally predicts and systematically explores the operational models of China's direct selling industry. It systematically analyzes the operational mechanisms of direct selling companies, as well as the role, education, management, and setup of direct selling stores.