Establish a Brand Quickly: Brand Strategies for the New Economy Era

Author: Agnieszka Winkler [USA]
Publisher:
Publish Date: 2000-10-01
Features: This book describes how technology has transformed the role of brand builders for readers, and reflects on the traditional marketing models established by major companies such as Procter & Gamble, Unilever, and Colgate-Palmolive. This book will challenge your existing brand concepts and take you into a completely new world.