Author: Qi Qiang (Translated)
Publisher:
Publish Date: 2002-06-01
Features: This book comprehensively and systematically introduces the business strategies of Ogilvy from various aspects, including his unique personal charm, management philosophy, and corporate culture. It also highlights his insights as a master of advertising in creativity and presents his unique theoretical perspectives.
King of Advertising - David Ogilvy's Business Strategies
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