What is management?

Author: Neil M. Glass
Publisher:
Publish Date: 2004-01-01
Features: This book is a concise and practical summary of the past decade's revolution in management thinking. It provides a detailed introduction to various new management concepts and explains how to apply them to complex daily organizations. The book suggests that management should shift from the traditional control-oriented mindset to a more flexible, network-centric, dynamic, and continuously learning approach. The competitive landscape of the new era presents managers with new challenges, where the learning potential, response speed, and adaptability of the enterprise replace traditional indicators such as asset size, market share, and return on assets. Customer-centricity is no longer just the guiding principle of the marketing department; it now dominates the entire enterprise. This book is not about discarding traditional management practices—it aims to guide you in finding effective management ideas in complex business environments to achieve significant breakthroughs in corporate performance. The author's successful management practices in Europe and the United States ensure that the book closely aligns with real-world management life, providing managers with practical operational guidelines.