Capture Your Key Customers: 8 Principles to Assess Customer Value and Enhance Business Profitability

Author: Mary Naylor [USA]
Publisher:
Publish Date: 2003-01-01
Features: This book includes content such as: The Appointment Game with Customers, The Customer Rating Game, Bringing Employees into the "Customer Favor" Equation, Making Customers Continue the Conversation with You, How to Reach Your Best Customers, and What to Do When Customer Relationships Break Down.