Management - (4th Edition)

Author: Madula
Publisher:
Publish Date: 2007-01-01
Features: This series of textbooks has the following characteristics: (1) Rich variety of materials. The first batch of this series introduces 7 bilingual business knowledge textbooks, forming the "Bilingual Business Teaching Textbook Series for English Majors," including "Management" (by Jeff Madura), "Operations Management and Innovation" (by David Needle), "Marketing" (by Louis Boone & David Kurtz), "Accounting and Financial Management" (by Jeff Madura), "Business Ethics and Social Responsibility" (by Jaff Madura), and "Starting New Businesses" (by Jaff Madura). There are few textbooks on similar topics in China. (2) Up-to-date versions. This series selects content from the latest textbooks abroad, covering the newest concepts and real-world cases in corresponding disciplines. (3) Well-structured, concise content with appropriate language difficulty, suitable for bilingual teaching. The series briefly outlines the most important basic concepts, principles, and theories in each functional area. It also includes relevant key terms for the subject at the end of each book, with Chinese explanations for the acronyms.