Global Marketing: Market Rapid Response Plan Up and Down

Author: [Dan] Svend H?jlund
Publisher:
Publish Date: 2003-01-01
Features: This book provides an analytical framework for developing and implementing a global marketing plan, and introduces five main management decision schemes, namely: whether to internationalize, deciding which market to enter, deciding how to enter foreign markets, designing a global marketing plan, and executing and coordinating a global marketing plan.