Crisis Profitability: A Strength of All Longevity Companies

Author: He Hongchao (Compiler)
Publisher:
Publish Date: 2001-01-04
Features: Steve Fink, a renowned American crisis management expert, believes: "In the context of a market economy, if a corporate entity does not establish an effective crisis defense management system, it cannot operate sustainably." Applying this assertion to Chinese real estate enterprises, many managers may dismiss it. However, analyzing the relentless announcements of corporate liquidations and escalating property management disputes in recent years, we increasingly sense that this prophecy is gradually being fulfilled: Industrial Property, which once ranked among the top national listed joint-stock real estate companies, has now fallen into dire straits; the Yuyuan Garden case, involving a staggering 2 billion RMB in claims, stands as China's largest real estate bankruptcy case, and these once-glorious enterprises collapsed due to a lack of effective crisis management awareness, triggering a "domino effect" that plunged them into severe insolvency. Even leading real estate giants like Vanke, Furui, and Aoyuan have inevitably faced credibility crises one after another, serving as stark warnings to the industry: "Establishing a comprehensive internal crisis early warning and resolution mechanism has become urgent." This book distills the latest management philosophy from authoritative real estate institutions, not only providing an in-depth and systematic exploration of the core strategies for crisis prevention and response in modern real estate enterprises but also creatively summarizing ten of the most frequently occurring corporate crisis solutions.