Born to sell

Author: Fan Wei
Publisher:
Publish Date: 2005-07-01
Features: Hu Quan, a renowned management consulting training expert, was one of the influential figures in China's consulting industry promoted by the China Enterprise Management Association. He is also a famous management consulting training expert, the originator of the "Interactive Management" theory, and the editor-in-chief of the "Hu Lin Interactive Think Tank." Hu Lin Interactive is an international institution dedicated to knowledge-based operations. Leveraging its expertise in integrating international advanced concepts with localized practices, Hu Lin Interactive provides its clients with three major consulting services and four advisory services. Shanghai Hu Quan Management Consulting Co., Ltd. is its core enterprise, which has initiated the China Consulting Masters Alliance based on the knowledge-based operations philosophy. The company has established or is in the process of establishing offices in cities such as the United States, Hong Kong, Shanghai, Suzhou, Nanjing, Xuzhou, Hangzhou, Nanchang, and Hefei. To pioneer knowledge-based operations and create maximum value interaction, Hu Lin Interactive International Institution is seeking partnerships, joint ventures, acquisitions, or controlling stakes in consulting and training institutions across the country! We warmly welcome professionals in the consulting, training industry, and other sectors to discuss cooperation opportunities!
A marketing manager who achieves sales of 5 billion yuan over ten years may not seem remarkable; but if this is accomplished before the age of 30, it is certainly extraordinary. In this book, a unique marketing concept is introduced to readers. The phrase "Born to Sell" may sound blunt and lack the elegance of scholars, but it aptly captures the essence of marketing. Whether buying or selling, the core of the process remains people. People play an irreplaceable role throughout the marketing journey. A marketer should possess intrinsic qualities such as core values, life aspirations, ways of thinking, and attitudes. People have immense potential that can be tapped, as exemplified by Mr. Fan's case. The book teaches us that to excel in marketing, one must first become a marketing mentor. Experience is crucial, including exposure to products, services, and environments. Marketing is about communication between people, and trust is key. A marketer must earn a customer's trust to sell their products, which starts with trusting the customer. Communication is interactive—without conveying sincerity, it is difficult to make a sale. Efficiency is essential in any work, especially in the marketing industry, where high efficiency creates greater value.
Another critical aspect of marketing is pricing. Pricing and negotiation are the keys to successful sales, and this involves many principles and techniques, which the book will detail. Here, we won't elaborate further. As the saying goes in English, "The last but not the least." The final step in marketing is product improvement. Many often overlook this crucial stage, leading to the failure of the entire marketing plan. A successful marketer will cultivate and maintain long-term customers. After a sale, ensuring quality and service is vital to retain customers and build a positive reputation for the product and brand.