Gome and Suning---Sales Strategies and Chain Tactics of China's Two Home Appliance Retail Giants

Author: Zhu Fu, Editor-in-Chief
Publisher:
Publish Date: 2007-01-17
Features: As leading players in the home appliance retail industry, Gome and Suning are fierce competitors. Their operational approaches differ, yet both have achieved tremendous success. This book provides an in-depth comparison and analysis of these two giants in terms of store location and planning, logistics distribution, pricing strategies, customer service, marketing models, and chain expansion, uncovering the secrets behind their success in the home appliance retail sector.