Unsinkable Ship – Philosophy of Enterprise Survival

Author: Deng Zhenghong
Publisher:
Publish Date: 2007-01-17
Features: This book employs vivid stories and typical cases, combined with the author's accumulated thoughts and survival insights during the research on corporate future survival management, to elaborate on nine aspects—strategy, crisis, transformation, philosophy, habits, employees, competition, market, and responsibility. Under the trend of global economic integration and the highly uncertain competition in the future, it explains how businesses can survive, develop, and endure. Planning meticulously, achieving decisive victories. Survival is the origin point of all business propositions. If the survival issue of a company is thoroughly considered, the operations of business management will be effortless. Not only can it actively live in the present, but it can also stride freely toward the future with confidence! Survival is a very practical discipline, both long-term and immediate, for both businesses and employees. This book uses vivid stories and typical cases, combined with the author's accumulated thoughts and survival insights during the research on corporate future survival management, to elaborate on nine aspects—strategy, crisis, transformation, philosophy, habits, employees, competition, market, and responsibility. Under the trend of global economic integration and the highly uncertain competition in the future, it explains how businesses can survive, develop, and endure.