New Perspectives on E-commerce Management (2nd Edition)

Author: (American) Terbium and others, translated by Wang Liping and others
Publisher:
Publishing Date: 2005-03-01
Features: This book is management-oriented and set against the backdrop of globalization, firmly grasping the interdisciplinary nature of electronic commerce (EC). It incorporates the latest innovations in global electronic commerce and EDI, particularly by introducing a comprehensive system that supports enterprise and supply chain management. The book thoroughly covers the theory, implementation, and management of EC, as well as its opportunities, limitations, challenges, and risks. Based on the application and implementation of EC, as well as its public policy and infrastructure, the book elaborates on various transactions, electronic markets, e-government, mobile commerce, EC services, auctions, security, electronic order and payment systems, and more. As an outstanding textbook, the five authors all possess excellent academic backgrounds and extensive practical experience. With strong practicality and foresight, the book meets the practical needs of managers and professionals.