Introduction to Mass Media Studies (Textbook Series for Journalism and Communication)

Author: (USA) Vincent Man, (USA) Dominic Dominic, translated by Jin Jianbin et al.
Publisher:
Publishing Date: 2005-07-01
Features: This is a classic textbook on media research methods. Both authors are experienced media researchers. Dr. Vincent Man is the president and founder of a market research company, while Dr. Dominic is a professor at the School of Journalism and Mass Communication at the University of Georgia and has a rich body of publications. The two authors, one with a focus on the industry and the other rooted in academia, have jointly crafted a distinctive and unique style for this book. Since its publication, the book has remained popular, favored not only by faculty and students in university journalism and mass communication programs but also by professionals in the industry. The book is highly targeted and practical, making it suitable for students, researchers, and individuals interested in the media industry and the mass media market.