What is strategy?

Author: Richard Whittington
Publisher:
Publish Date: 2004-01-01
Features: By reading this book, you will learn about the perspectives of four different thinking strategies and methods for applying them to key areas. Case studies from around the world cover all aspects of strategic application—from the challenges of leading change to innovation and internationalization. The book discusses corporate strategy in areas such as "new" fields like e-commerce and genetic engineering, without overlooking "emerging" markets. Additionally, it explores many controversial topics, helping experienced practitioners seize opportunities in an ever-changing business world. The purpose of this book is to help you think about strategy—about what to do and how to do it. Its guiding idea is that when faced with the difficulties of strategic formulation, you need more than standard "plug-and-play" techniques. Therefore, the book delivers a strong impact with its unique perspectives and diverse information to help you think about strategy seriously. You won't find any ready-made answers in this book, but by reading it and gaining multi-faceted thinking here, combined with your existing experience, you will certainly be able to answer on your own. The author hopes that you can develop a systematic and coherent strategic philosophy. When you are in the midst of unpredictable, non-standardized events and opportunities, it will become a valuable resource and guide.