Management (11th Edition) - Global Perspective

Author: Heinz Weihrich
Publisher:
Publish Date: 2004-12-24
Features: The authors, Weihrich and Koontz, are renowned management theory masters in the international management field. The SWOT analysis created by Professor Weihrich is now widely adopted as a method for strategic implementation in all management-related books. In 1993, our company obtained the copyright for the best-selling "Management" and launched the 10th edition in 1998, which has remained consistently popular. Many key universities have adopted it as the designated textbook for postgraduate entrance exams in business administration. To ensure that the Chinese edition of "Management—A Global Perspective" accurately conveys the essence of the original management theory, Professor Weihrich personally invited one of his former students, Professor Ma Chunguang, a distinguished Chinese management scholar and professor at the School of International Business, University of International Business and Economics, as the translator. Professor Ma's profound expertise in management has greatly enhanced the book. The book consists of 6 parts and 20 chapters. Part 1 discusses the theoretical and practical foundations of globalization, while Parts 2-6 focus on the management functions of planning, organizing, staffing, leading, and controlling. The conclusion of each part includes thought-provoking "International Focus" and "Global Automotive Industry Case" sections, comparing the specific practices of China, Japan, and the United States in management functions, making this book truly a global perspective on management theory and practice.