Pali Marketing Idea Bank -- Permeation Marketing

Author: (USA) David B. Wolfe, translated by Chu Yanyan, Zhao Jinlan
Publisher:
Publish Date: 2002-05-01
Features: Permeation, which metaphorically refers to a thing or force gradually entering other aspects. Its characteristics are the persistence of time and the expansibility of space, and it is very common in nature. In the field of social life, it is highly valued. However, the marketing industry has largely ignored it. Marketing to consumers is much like rain to soil. No rain can wet all the soil. Similarly, no marketing strategy can encompass everything and always work, or be suitable for all market situations. Markets are always changing, and marketers must also continuously adjust their strategies. In this context, marketers must gain a deeper understanding of the customer's world and become a part of their lives. To enable marketers to successfully implement a comprehensive marketing strategy with minimal cost, achieve remarkable sales performance, and help businesses and products stand out in fierce market competition, the strategy and methods of penetration marketing must be employed.