Direct Selling Giants -- The Development Path of the Eight Most Successful Direct Selling Companies

Author: Zheng Xingji (Compiler)
Publisher:
Publish Date: 2005-01-01
Features: As a new way of operating in the market economy, direct selling has developed over half a century, with an increasing number of companies adopting it as a channel to communicate with consumers and as a means to sell products or services to them. Some companies that use the direct selling model to sell goods, such as Amway, Avon, Mary Kay, and Tian, have achieved rapid growth worldwide in a very short time. This trend of rapid development is a victory for direct selling companies and a sign of the success of the direct selling model. This book selects eight direct selling companies that have been entrenched in the Chinese direct selling field for the longest time, with the strongest strength, distinct characteristics, and strong representativeness, and provides a comprehensive display and in-depth analysis of their management, product philosophy, sales models, incentive methods, and many other aspects. It aims to help readers see the full picture of the direct selling model, understand the trends of direct selling operations, and assist direct selling professionals in choosing a successful company system to achieve their own direct selling legend. This book selects eight direct selling companies that have been entrenched in the Chinese direct selling field for the longest time, with the strongest strength, distinct characteristics, and strong representativeness, and provides a comprehensive display and in-depth analysis of their management, product philosophy, sales models, incentive methods, and many other aspects.