Solve - Marketing is solving competition

Author: Lu Changquan
Publisher:
Publish Date: 2006-04-24
Features: For Chinese enterprises, the most important competitive strategy is marketing. This book is based on cases such as Yili, Yuan Da, and Coca-Cola, explaining the author's theories of "Marketing Pivot," "Marketing Foundation," and "Marketing Momentum Theory." Through a panoramic description of a series of marketing cases personally handled by the author, it introduces the lesser-known solutions and ways of thinking behind these cases: Yili, Ju Neng, Yuan Da, Hong Xing, Hong Da, Coca-Cola, China Mobile, and thus proposes that Chinese enterprises should focus on three key tasks when operating in the market: determining the "Marketing Foundation" of the product, finding the "Marketing Pivot" to leverage the market, and establishing the "Marketing Momentum" for market operation. On this basis, the integration case of China's largest silicone rubber group is used to illustrate how to carry out integration rooted in the soil of enterprises for private enterprises.