Purple cow

Author: (USA) Seth Godin, translated by Shi Nuo
Publisher:
Publishing Date:
Features:
● Author Seth Godin elaborates on the concept of the "Purple Cow" as a new marketing law—the only way to stand out and excel is to make your product a "purple cow" in your industry;
● Provides readers with a different marketing strategy to keep your business away from mediocrity and failure;
● The author reveals the Purple Cow tactics through hundreds of "telling your own story" product cases, challenging traditional marketing with bold creativity and pushing the limits of marketers;
● This book offers the best strategies for marketing planners and ordinary marketers. The author elaborates on the concept of the "Purple Cow" as a new marketing law—the only way to stand out and excel is to make your product a "purple cow" in your industry, and to expand the market scale of the enterprise without incurring high advertising costs.