Public Relations Etiquette - Learning Etiquette with Jin Zhengkun

Author: Jin Zhengkun
Publisher:
Publish Date: 2007-03-01
Features: The book "Public Relations Etiquette" has the following three characteristics: First, it remains a conversational work on modern etiquette. In terms of genre, it has no essential difference from "Golden Sayings of Etiquette" and "Golden Etiquette II." In writing style, the three works are. Second, it is a specialized work on public relations etiquette. If "Golden Sayings of Etiquette" and "Golden Etiquette II" belong to an introduction to modern interpersonal etiquette, then "Public Relations Etiquette" is a professional book on industry etiquette, with public relations personnel as the main subject and public relations activities as the primary field. In other words, it is a specialized work on public relations etiquette. Third, it is a practical book with a primary focus on effective communication. In short, the social organizations coordinated by public relations and their related public relations relationships depend on effective communication between the two parties. The term "public relations etiquette" here specifically refers to the communication skills that public relations personnel must adhere to in their interpersonal interactions. This book introduces various public relations etiquette norms that all public relations personnel should master from two different perspectives: guest reception and social engagements. The purpose is to help public relations personnel strengthen their inner qualities and shape the organization's image externally.