Network Advertising Design - (CD-ROM)

Author: Chief Editor Tu Wenhong
Publisher:
Publish Date: 2007-03-01
Features: This book takes a practical approach to comprehensively introduce the basic principles, methods, and techniques of online advertising design. The main content includes an overview of online advertising, online advertising planning, principles of online advertising design, elements of online advertising design, and the production of online advertising. Each chapter is accompanied by numerous case studies to guide readers in in-depth learning. This book can serve as a textbook for vocational colleges in e-commerce, computer applications, advertising, and related fields, as well as a self-study reference for working professionals. The accompanying CD-ROM contains a wealth of case studies for appreciation and abundant materials. Teachers who adopt this book as a teaching resource will receive a web-based electronic teaching plan as a gift to facilitate teaching and online instruction.