Shopping mall. Supermarket management and operation practice

Author: Yang Chun
Publisher:
Publish Date: 2007-01-01
Features: The retail industry is one of the most profitable sectors in the 21st century, and China will be the main battleground for retail competition. We have entered the "retail era," along with a battlefield of both opportunities and challenges. Currently, there are over 300 foreign retail enterprises in China, and one-third of the top 50 global retail giants have already entered the Chinese market. Faced with such a fierce competitive landscape, how should the Chinese retail industry maintain or expand its existing market share? As early as the 1930s, China's Ministry of Commerce explicitly stipulated in the promotion of standardized services for commercial retail enterprises: Implement standardized management, with a focus on standardized service to significantly improve the quality of commercial enterprises' services. This issue should be treated as a major priority. The main objective is to enhance the low level of standardization in China's retail industry, weak market adaptability, and the lack of awareness of competition, crisis, cost control, and service. It aims to enable retail managers to quickly grasp changes in market demand, improve customer satisfaction, and ensure corporate competitiveness.
This series of books takes shopping malls (supermarkets) in the retail industry as an example, based on operations and training management, starting with service standards, practical operation tools—forms and systems—then summarizes common problems in shopping mall (supermarket) management, conducts a comprehensive analysis and specific operational guidance, and analyzes industry benchmarks such as Walmart and Carrefour.
The series is comprehensive, systematic, practical, combines theory with practice, and is highly operational. It provides a one-stop solution for shopping mall (supermarket) staff to plan management strategies, formulate rules and regulations, create management forms, and deliver standardized services. It is an excellent industry operational guide for improving the service skills and techniques of shopping mall (supermarket) personnel, as well as an invaluable training textbook. It can not only guide frontline employees but also serve as a reference for managers and operators.