Author: Ma Junlu, Li Xuefeng (editors)
Publisher:
Publish Date: 2007-01-01
Features: This book introduces the following topics to students majoring in finance and business: securities markets, stock and bond pricing and analysis, investment selection, and portfolio pricing and management. It covers the same topics as advanced textbooks but uses as little mathematics as possible, making it more approachable for students and helping them develop a greater interest and better understanding of the fundamental concepts of investment. Its focus is on personal financial planning, with investment case studies by financial advisors at the end of each chapter. These short cases vividly illustrate how the book's content can be applied in real-world investment decisions. Through explanations of charts and calculators in the book, you will learn how to use financial calculators. This book is also an ideal textbook for non-financial courses. It is suitable for students of two-year and four-year programs in finance and economics.
Investment Science
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