Marching into the Supermarket 88 Questions

Author: Huang Jing, Pan Wencai (editors)
Publisher:
Publish Date: 2007-01-01
Features:
How to manage category management in retail stores?
How to participate in the management of product display in large retail stores?
How to participate in the management of product inventory in large retail stores?
How can small suppliers survive and develop in large retail stores?
What are the reasons for poor cash flow in large retail stores?
How to design effective promotional plans with the lowest cost?
How to choose the right promotional methods for new products?
How to make promotional activities stand out?
How to deal with high channel fees?
How to avoid the negative impact of counterfeiting in large retail stores?
How to negotiate contracts with large retail stores?
What should be done when facing the "unfair terms" of large retail stores?
Combining analysis and research on large retail stores, this book presents answers in an easy-to-understand manner, focusing on the understanding of large retail stores, how to cooperate, and how to compete. It provides nearly 100 useful tips, knowledge, and methods for suppliers, making it a practical guide for suppliers.